Roché Security

 

Our latest research has revealed that the UK has been searching twice as much as they did last year for tips to convert their garages.

The data, which compares Google searches from January – August 2020 vs the same time period in 2019, has also revealed what exactly we as a nation are choosing to convert our garages into:

  • The most searched phrase in both 2019 & 2020 was ‘convert garage into bedroom’ as Brits look to add value onto their properties
  • The biggest percentage increase in searches in 2020 was for ‘convert garage into bar’ as pubs and bars closed from March 2020 due to COVID-19 Lockdown restrictions and people looked to create their own outdoor space to have a pint
  • There was a 255% increase in searches for ‘convert garage into gym’ as gyms across the nation also closed until July 2020 and we looked for other places to keep fit
  • convert garage into office’ jumped by 191% as many in the UK were urged to ‘work from home where possible’ by the government.

 

The data is from Google’s Keyword Planner Tool for January 2019 – August 2020 vs the same time period in 2019 and analyses 16 of the most popular ‘convert garage into…’ search queries.

See full raw data below:

2019

 

2020

   

Keyword

Avg. monthly searches

 

Keyword

Avg. monthly searches

Difference

Difference as a %

convert garage into bedroom

880

 

convert garage into bedroom

1,300

420

47.73

convert garage into living space

590

 

convert garage into room

1,000

410

69.49

convert garage into room

590

 

convert garage into living space

880

290

49.15

convert garage into kitchen

260

 

convert garage into gym

390

280

254.55

convert garage into gym

110

 

convert garage into kitchen

390

130

50.00

convert garage into office

110

 

convert garage into office

320

210

190.91

convert garage into studio

90

 

convert garage into studio

90

0

0.00

convert garage into annexe

30

 

convert garage into bar

70

60

600.00

convert garage into granny flat

30

 

convert garage into man cave

70

50

250.00

convert garage into man cave

20

 

convert garage into annexe

50

20

66.67

convert garage into art studio

10

 

convert garage into granny flat

50

20

66.67

convert garage into bar

10

 

convert garage into games room

20

10

100.00

convert garage into den

10

 

convert garage into art studio

10

0

0.00

convert garage into games room

10

 

convert garage into den

10

10

100.00

convert garage into pub

0

 

convert garage into pub

10

10

n/a

Total

2,750

 

Total

4,660